Fredy started directing at only 23 years old while he was also working as a cinematographer for other directors and himself. In 2001 he founded Tribu Films, which was one of the most important production companies in Latin America for over a decade and launched many of the most successful directors in Mexico. In 2010, through a merge between Tribu and Catatonia Films, he founded Catatonia Comuna.

In 2012 HOME FILMS opens its doors with an excellent response, this company has established itself quickly as one of the most relevant in the Mexican market. It combines the experience of companies, producers, and directors.

Fredy created a content department within HOME FILMS, and is currently working on TV series, documentaries, sitcoms and films. He has been a finalist on several occasions in Cannes and has won awards at the most important festivals including FIAP, Creative Circle, London Film Festival, NY Film Festival.

His narrative style and versatility capture everyday life situations in a realistic and sensible way. Beyond his excellent feel for beauty and fashion, his spirit of adventure has taken him around the world as an artist making still photography, and working as a director in Europe, South America, and the USA.

Fredy has directed over 700 commercials for clients like the Bank of Mexico, Banamex, Danone, Pepsico, Orbit, Kellogg’s, Telcel, National Geographic and other reputable clients.

Born in Perú. He studied Communications at the National Institute of Telecommunications of Peru, Arts at Bellas Artes of Peru, Cinematography at the University of Baltimore (UB). He also studied courses of “Interpretation for actors” by the Spanish actor, director and playwright Andres Lima and countless and master hours on set.

His talent has taken him to direct TV commercials at the U.S., Spain, Mexico, Colombia, Ecuador, Argentina, Uruguay, Chile, Ghana, El Salvador, Guatemala, and Panama, while his commercials have been sent to different countries of the Asian continent.

Quevedo is a director who has managed to mark an esthetic, kinetic, narrative and precious style, building up a versatile and unequal portfolio which is the result of working constantly at different cultures of a variety of countries and of generating a great scenery of work based on his personality filled of energy, sensibility, good humor and passion.

As extra data, he is a huge fan of good wines, music, museums, art galleries and all kind bars.

Peruvian Director/Editor Kenneth O’Brien-Llontop, studied Filmmaking at Toulouse Lautrec in Lima, where he specialized in directing actors and in Post-Production.

Upon getting his degree, he moved to Miami to work as Editor-in-Chief at Pigeon Productions, a prestigious production company. In 2006, after an Emmy™ Award nomination for his post-production work, he started to gain momentum as Director with several commercials, short films, documentaries, music videos, and campaigns for the Hispanic market in the US.

In 2007, he directed his first feature film Runway Duels which was selected by several festivals, including the Festival de cine de Cancún and the Delray Beach Film Festival. At the time, he also wrote and directed the short film Detrás de mis ojos, featuring at several festivals, including the Rhode Island International Film Festival and the Festival de Cine de Lima and scooping up prizes such as Best Short Film at the Florida Media Market Global Conference.

Director with an Editor’s mind and Editor with a Director’s mindset, Kenneth was also nominated for a Latin Grammy™ in 2012 on the “Best Music Video” category for his directorial work on “En el Tiempo” a song from Colombian singer Rakel. He is also being awarded The Telly Award, The Communicator Award, and The Addy’s 2011 and 2012 for his work on advertising. Currently, he manages Filmiko, his own production company in Miami and participates as an academic consultant at Toulouse Lautrec in Lima.

Please follow this link to see Alejandro’s reel.

https://vimeo.com/album/4856968